Tag: UX





Good products lack vanity

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The waiter

A good waiter serves when you need him, but stays in the background at all other times. A good waiter has a clearly defined task that he fulfills in a seemingly effortless way – no matter who is the guest. A good waiter serves all guests and their wishes equally good, no matter how diverse […]


UX Utopia

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Magic carpet ride

Currently it is one of the hippest hypes to recruit some UX guys and build up a UX department, all the way with its own lab and all. And really, UX and design have proven their deep value contribution. Nice collateral benefits are good looks and usability. Examples of companies who look sharp, do the […]