User Research: Tomer Sharon – “Perfectly Executing The Wrong Plan”

We are happy to with Wooga offer you a free talk by google’s great UX Senior Tomer Sharon!

App developers ask themselves excellent questions about their users: Do people need my app? Can people use my app? Why do people sign-up, then not use my app? However, app developers answer their excellent questions in invalid and unreliable ways. It is shocking to see how much effort app developers put in writing elegantly structured, refactored code, with good unit test coverage in an agile environment, and yet, their apps fail miserably.

This talk will inspire startup founders, entrepreneurs, product managers, and developers to implement valid and reliable ways to answer their most burning questions. It’ll help them validate or invalidate their assumptions on their own—cheaply, and quickly, by using simple user research techniques with a main goal in mind: developing apps (and other products) people need, want, and enjoy.

About Tomer Sharon:

Tomer is a Senior User Experience Researcher at Google Search in New York City. He is the author of the upcoming book, “Lean User Research for Product Development” (Rosenfeld Media, 2015) and author of, “It’s Our Research: Getting stakeholder buy-in for user experience research projects” (2012). He founded and led The Israeli Chapter of the User Experience Professionals’ Association and is a mentor at Google’s LaunchPad program, a bootcamp for early-stage startups around the world. Tomer preaches and teaches user research at Treehouse and General Assembly and holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on Twitter.