Stop Strategy Frustration: Finally Gain Clarity and Influence as a Strategic Manager

Next Cohort Starts January 12, 2026! Only 15 Seats for personalized mentoring and safe, motivating group learning experience, ensuring maximum impact.

Transform Your Approach to Strategy

Are you stuck in the strategic ‘Sandwich’?

The überproduct Strategy Collective, helps to transform you from a frustrated manager into a confident strategic provider of clarity. The $12+$-week Strategy Collective offers a profound, yet simple path to strategy mastery for modern strategists and managers. Learn to master the abstract requests from above, translating them into the concreteness and clarity required by your teams ‘below’. You will acquire models that fit both the never-ending speed outside your company and the critical need for clarity inside.

Empowering Modern Strategists

Revolutionize your approach to strategy and drive meaningful change in your organization with The Strategy Collective. Achieve clarity in strategy implementation and overcome common pitfalls with our expert-led, cohort-based program designed for modern Product Managers and strategists. A-Ha moments and surprised guaranteed.

AI Integration: Strategize for Tomorrow

This cohort is unique. While strategy principles remain foundational, the methods of execution are evolving rapidly. Participants will gain first-hand experience in how state-of-the-art strategy can be supported by AI.

You are fully in control: We will demonstrate the tangible differences between manually-driven and AI-supported strategy work, allowing you to pick and choose your own path forward. This includes seeing how feedback loops can be accelerated using agent-based evaluations and how a network of specialized AI agents can support complex strategic tasks.

No prior (and future) commitment to AI is required. This is about providing modern strategists with a realistic view of tomorrow’s tools, ensuring your approach is future-proof.

Your Path to Strategic Excellence

Experience a comprehensive blend of flexible self-paced learning, interactive online sessions, and practical assignments, all on a cutting-edge integrated platform tailored for your success.

What Participants Say

“Markus’s deep storytelling about his real-life business adventures brings his methods to life and makes learning an engaging experience. How Markus wraps knowledge and experience into stories makes for a compelling learning eperience. In his own way, Markus shows that the tools and methods he explains are just scaffolding and what matters is the thinking behind it.” – Sarah L., Senior Product Manager, customer of Markus’ Lean Product Management and Discovery course

“Markus provides highly actionable and valuable content on strategic work in an engaging and authentic way. The weekly group calls and exercises offer the opportunity to discuss topics in detail and drill down into specific questions. This course helped me greatly. Highly recommended!”
Marco Rico, Fractional CTO, Participant The Strategy Collective

The Strategic Squeeze.

What It Feels Like to be Caught Between C-Level Ambition and Team Reality.

• The “Lack of Strategy” Accusation: You are blamed for “no vision” or “reactive behavior,” yet all you want is to provide clear direction to your teams.

• Top-Down Frustration: Strategies arrive from the top and are completely disconnected from ground-level reality. Their implementation ends in chaos or resistance.

• The Jargon Circus: You are tired of exclusive, confusing jargon and complex frameworks that sound complicated but offer no simple guidance for daily application.

• Feeling Isolated: You lack a “Safe Space” to discuss your real-world challenges and practice pragmatic strategy work with like-minded professionals.

• No Clear Path: You want to dive deeper into strategy but don’t know where to start or how to establish a simple, continuous learning journey.

If even one of these points describes your experience, The Strategy Collective was built for you.

Why The Strategy Collective Works

Markus, the founder of überproduct Academy, saw firsthand how often strategies fail due to poor implementation and exclusionary practices. With decades of experience in technology, business consultancy, and product management education, Markus developed a simplified model called “Markers, Options, and Work” (MOW) to make strategy accessible and actionable for all professionals. Throughout the years, he supported a lot of companies in gaining clarity in strategy and aligning around those common goals.

Why the Strategy Collective Exists

Since the beginning of my work even in the mid 90s, when finding out what we need to do was much easier than today, I was always confused by the way that strategy was done. As early as 2005 I co-invented a new way of portfolio management using visual boards and a couple of recipes like “all people in one room“ and “regular short cadences“ to make portfolio management an integral part of companies’ structures. Product consultancy and hands on product work brought me ever closer to the strategic cores of quite a few companies. And still I had the sinking feeling that how strategy is taught and learned and then executed leads to 90% bad implementations. Most of the time, strategy is an alien and not an integral part of companies organizational rhythms. You have the odd yearly offsite, ending up in plans. where the outcome feels a bit random. But then, the investment in those off-sites was so immense that the outcome needs to be true, you have to live with it for a year, and finally the fulfilling the plan – the main result of that meeting – becomes the target rather than the strategic goals. A more inclusive style of strategy needs to be done and it’s not so hard to figure that out but often, you have to see it to believe it and see how it’s done. And that’s what the Strategy Collective is here for.

MOW + Playing to Win: The State-of-the-Art Strategy Approach

We offer a strategic path that is simple to start, yet profound in thinking—the perfect combination of a pragmatic foundation and a proven, modern strategic framework.

1. The Foundation: MOW (Markers, Options, Work)

Strategy must be simple and inclusive to work in day-to-day operations. The MOW Framework is your intuitive, pragmatic core system:

• Markers: Define the identity and clear goals of your organization.

• Options: Choose the best pathways to achieve those goals.

• Work: Seamlessly integrate implementation into the organizational rhythm and ensure feedback.

MOW is the operating system for your strategy, lean enough to get started and flexible enough to scale.

2. The Depth: Mastering “Playing to Win”

We complement this foundation with “Playing to Win”, the most modern and arguably most influential, yet applicable and approachable current strategic thinking framework by A.G. Lafley and Roger Martin.

Playing To Win (Roger L. Martin and A. G. Lafley) 

What is our winning aspiration?
Where will we play?
How will we win?
What capabilities must be in place?
What management systems are required?

3. The Accelerator: Blended Learning for Maximum Impact

This powerful combination of frameworks is brought to life by our Blended Learning Format:

• Flexible Learning: Self-paced study of the MOW and Playing to Win curriculum.

• Interactive Application: Weekly live sessions dedicated to applying the frameworks to your real-world cases (The Cohort Advantage).

• Foundational Overview: Additionally, you get a head start on all crucial concepts (Wardley Mapping, Blue Ocean, Three Horizons, etc.) to ensure you are confident in any strategic discussion.

What You’ll Achieve

By the end of the course, besides having gained a ton of direct and background knowledge on strategy and strategy deployment, you’ll have a comprehensive plan on how you will proceed with strategic work in your organization – wether you are doing strategy inside an organisation or or an external .

• Strategic Authority: You step out of the sandwich position and become the strategic clarity provider between leadership and operational teams.

• A Ready-to-Implement Plan: You leave the program with a concrete, tailored implementation plan for strategy work in your organization – ready to launch the day after the course ends.

• Competence Edge: You understand and master the common strategy buzzwords (Three Horizons, Blue Ocean, etc.), allowing you to participate confidently and make informed decisions in every C-Level discussion.

Who Should Attend

You should attend yourself or “send“ someone , if

• you are affected by any of the issues listed above

• you are somehow close to strategy in your company and are not satisfied by the way you can do strategy, no matter if your role is C-Level, being part of the strategy department, being a product leader, senior product manager, a senior or leader of any other profession in your org

• you want to grow your employees and have them a deeper understanding of strategy thinking and processes

• you are a coach or consultant often meeting the issue of flawed strategy at your clients

Enrollment Details

Start Date: January 12, 2026 Duration: 12 weeks Cohort Size: Limited to 15 participants to ensure a personalized learning experience

Plans and Investment – LIMITED OFFER, ACT SOON!!!

Guided Plan: Includes weekly video calls, interactive discussions, and personalized feedback. Investment: 2499 EUR  plus VAT

Early Bird Offer: First three seats available for 1799 EUR plus VAT, First Come First Serve.

Enrollment Process

Apply Online (Send application through contact form or email) or request an information call.

Start Your Path To Strategy Clarity Now

Apply Now For The Limited January 2026 Cohort

The 12-Week Strategy Mastery Blueprint: From MOW Theory to Ready-to-Implement Plan

Our 12+-week program covers essential strategy concepts and practical applications to ensure you are well-equipped to drive meaningful change in your organization.

Highlights:

Apply Now!

FAQs

Q: What is the difference between this and a traditional strategy course? 

A: The focus is on application and inclusion. Traditional courses often teach only theory. We combine the simple, everyday-applicable MOW with the state-of-the-art Playing to Win in a Blended Learning format to ensure you can integrate the strategy work into your daily role immediately.

Q: How deep do we go into “Playing to Win” and other concepts?

A: Playing to Win is the core of the program alongside MOW and is applied in detail. Tools like Wardley Mapping, Blue Ocean, and OKRs are introduced and contextualized to give you a strong edge in strategic discussions.

Q: What’s the weekly time commitment? 

A: You should plan approximately 2 to 7 hours per week, depending on the desired depth of work. The course is designed so that you can view the live call recordings at your convenience (Lifetime Access to content).

Q: What prior knowledge or experience is required?

A: We start with the fundamentals, allowing beginners and seasoned experts to benefit. Advanced members gain from sharing expertise and the deep application of MOW/PtW, while beginners benefit significantly from peer discussions. Your main qualification is willingness to learn and curiosity.

Q: Can I apply the learnings in my specific industry or organization size?

A: Absolutely. MOW and Playing to Win are industry-agnostic thinking frameworks. We consistently discuss how to apply the concepts to your specific context and overcome potential hurdles (this is a key part of the community).

Q: What if I miss a weekly video call in the Guided Plan?

A: The course is designed to accommodate this. While attending live maximizes the social experience, every call is recordedand immediately added to your platform access. You will not miss any essential content. We actually encourage you to take the freedom to sometimes prioritise quality time with the family or other complexities of life and to experience the freedom the concept offers.

Q: How long do I have access to the course content?

A: You will have lifetime access to all content and recordings on the platform..